Brand Manager

Location: Kuala Lumpur General Office, Malaysia

Company

Procter & Gamble develops and markets consumer products through branded business units.

What you will do

• Define growth models for P&G brands using consumer and shopper insights and campaign analysis.
• Lead brand-building activities and maximize initiatives across online retailers.
• Identify local consumer needs and provide input to technical teams on product packaging and formulas.
• Develop digital, print, social, eCommerce, sampling, in-store activation, and demonstration toolkits.
• Craft promotion, pricing, ATL, and BTL marketing plans.
• Collaborate with sales, communications, finance, consumer market knowledge, partners, stakeholders, and suppliers.

Requirements

• Bachelor’s degree in any field; business or marketing focus is preferred.
• 2–4 years of experience in brand management, consulting, consumer journey design, or a similar area, preferably in FMCG.
• Strong knowledge of the Malaysian market and local consumers.
• Strategic, analytical, forward-thinking, and courageous leadership skills.
• Ability to drive innovation and brand growth.
• Strong communication and teamwork capabilities.

Culture & Benefits

• Full-time position reporting to the Commercial Director for the category or business unit.
• Cross-functional collaboration with consumer market knowledge, sales, communications, finance, and other specialists.
• Opportunity to contribute to the growth and market penetration of billion-dollar brands.