Customer First GEO Content Specialist

Location: Toronto, Ontario, Canada; hybrid role

Salary: CAD 73,000–100,100 annual base salary, plus applicable equity, bonus, and benefits.

Company

Okta provides identity and access management infrastructure that helps organizations securely adopt AI and protect human and machine identities.

What you will do

• Execute content-focused Generative Engine Optimization strategies for Okta and Auth0.
• Structure and optimize content for retrieval by large language models and emerging AI answer formats.
• Develop machine-parsable content blocks using semantic density, schema.org, and JSON-LD best practices.
• Review GEO prompt data, analyze competitors, and identify content opportunities.
• Collaborate with Customer First teams to publish optimized content and manage assigned workflows.
• Track SEO and GEO performance metrics, identify trends, and provide optimization recommendations.

Requirements

• 2+ years of professional experience in SEO, content strategy, content optimization, or content development.
• Understanding of how content is evaluated by LLMs and modern search-ranking algorithms.
• Working knowledge of GEO concepts, LLMs, vector embeddings, RAG, grounding, chunks, passages, and citations.
• Experience with multiple SEO and analytics platforms, such as STAT, SEMrush, Lumar/DeepCrawl, Looker Studio, Google Analytics, Google Search Console, Screaming Frog, or Profound.
• Strong data-analysis, communication, and content-performance reporting skills.
• Experience with HTML, Salesforce Experience Builder, or similar enterprise systems.

Nice to have

• Background in post-sales roles, identity and access management, B2B marketing, SaaS, or cybersecurity.

Culture & Benefits

• Hybrid work environment with an immersive, in-person onboarding experience.
• Health, dental, and vision insurance.
• RRSP matching, healthcare spending support, and telemedicine.
• Paid leave, including PTO and parental leave.
• Equity and bonus opportunities where applicable.
• Connection to a global community spanning more than 20 offices.