Content Strategist (AI)

Location: Burnaby, British Columbia, Canada; up to 25% travel may be required.

Salary: CAD 75,000–85,000 per year.

Company

hirify.global, part of RB Global, operates an omnichannel marketplace and transaction platform for commercial assets, vehicles, and equipment.

What you will do

• Maintain the master content library, including value propositions, brand narratives, messaging frameworks, and sector-specific messaging.
• Write and edit content for campaigns, blogs, paid media, social media, email, video, radio, and executive communications.
• Use AI tools as a primary production method and build prompt libraries and documented content workflows.
• Review self-written and AI-produced content for accuracy, tone, brand consistency, and channel fit.
• Apply SEO and Generative Engine Optimization practices to improve discoverability across search and AI platforms.
• Support Creative, Product Marketing, Sales Readiness, Corporate Communications, PR, Social Media, and buyer and seller marketing teams.

Requirements

• 5–7 years of professional copywriting or content strategy experience with strong hands-on writing skills.
• Hands-on experience with AI writing tools such as ChatGPT or Claude, including workflow design, prompt engineering, and scalable content production.
• Experience maintaining messaging frameworks, brand narratives, or content libraries across multiple teams or business units.
• Proficiency with SEO tools such as SEMrush, Ahrefs, or Google Search Console, plus understanding of Generative Engine Optimization.
• Strong project management, organization, prioritization, and stakeholder communication skills.
• Bachelor’s degree in Communications, English, Marketing, Advertising, or Journalism preferred.

Nice to have

• Experience with WordPress, Highspot, HubSpot, Salesforce Marketing Cloud, or Asana.
• B2B, industrial, marketplace, automotive, fleet, or equipment auction experience.

Culture & Benefits

• Work within a global corporate services organization supporting equipment sales and customer interactions worldwide.
• Collaborate across multiple brands and business functions.
• Travel of up to 25% may be required.