Head of Social, Audience & Influence

Location: Miami, Florida, United States; hybrid working

Company

hirify.global is a global media, events, and intelligence company serving marketing leaders through journalism, experiences, insights, community, and commercial partnerships.

What you will do

• Develop and own the global social, audience, and influence strategy across LinkedIn, YouTube, TikTok, X, newsletters, and emerging platforms.
• Set platform objectives, KPIs, growth plans, publishing standards, governance, and reporting frameworks.
• Create repeatable social-first content franchises, editorial formats, recurring shows, video series, and platform-native content.
• Build thought leadership and creator strategies for editors, journalists, senior leaders, and external communities.
• Develop scalable video and multimedia strategies covering podcasts, documentaries, short-form video, and live content.
• Partner with editorial, events, awards, commercial, and marketing teams to improve distribution, audience growth, engagement, and commercial impact.

Requirements

• 7+ years of experience leading social media, audience growth, or digital influence strategies.
• Proven success building audiences and engagement across multiple platforms.
• Deep understanding of LinkedIn, YouTube, TikTok, emerging social ecosystems, platform algorithms, audience behavior, and content formats.
• Experience creating social-first content strategies and recurring content franchises.
• Strong analytical, stakeholder management, communication, and leadership skills.
• Commercial awareness and understanding of how audience growth translates into business value.

Nice to have

• Experience in media, publishing, marketing, or communications.
• Understanding of B2B audience development and creator economy trends.
• Experience with executive thought leadership, personal brand development, social video, and multimedia audiences.
• Experience working across editorial, commercial, and events teams.

Culture & Benefits

• Hybrid working with early finishes on Fridays.
• 27 days of paid time off and enhanced family leave.
• 401(k) retirement plan and discretionary company-wide bonus scheme.
• Paid volunteering days, mentoring program, employee referral bonus, and company social events.
• Learning and Development fund and opportunities.