13 дней назад
SMS/Email Marketing Manager
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
SMS/Email Marketing Manager (CRM/Lifecycle Marketing): Building and optimizing retention campaigns and automated email journeys for e-commerce, SaaS, and digital-first brands with an accent on segmentation, personalization, and customer lifecycle strategy. Focus on analyzing campaign performance, running A/B tests, improving deliverability, and increasing repeat purchases and customer lifetime value.
Location: Remote
Company
is a growth marketing agency helping crowdfunding and e-commerce brands generate measurable online revenue and build lasting customer relationships.
What you will do
- Develop and execute email retention strategies to increase engagement, repeat purchases, and customer lifetime value.
- Build and optimize automated journeys, including welcome, onboarding, nurture, abandoned cart, win-back, and re-engagement flows.
- Segment audiences and personalize messaging according to customer behavior and lifecycle stage.
- Monitor campaign metrics, including open rates, click-through rates, conversions, retention, and churn.
- Run A/B tests across content, subject lines, timing, and customer journeys.
- Collaborate with creative, content, design, and account management teams across multiple client campaigns.
Requirements
- 3+ years of experience in email marketing, CRM, retention marketing, or lifecycle marketing.
- Experience managing and optimizing automated email campaigns.
- Hands-on experience with platforms such as Klaviyo, HubSpot, Mailchimp, ActiveCampaign, or Salesforce Marketing Cloud.
- Strong understanding of customer segmentation, personalization, and lifecycle marketing.
- Analytical skills with the ability to turn campaign data into actionable improvements.
- Strong project management and communication skills suited to a fast-paced agency environment.
Nice to have
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Experience with e-commerce, SaaS, or digital-first brands.
- A strong portfolio or equivalent hands-on experience.
Culture & Benefits
- Full remote flexibility.
- Growth and development opportunities within a collaborative team.
- Work with international brands and markets.
- A culture focused on creativity, precision, and measurable results.
Hiring process
- Submit a CV or resume, cover letter, and portfolio link.
- Highlight experience in email marketing and customer retention.
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