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13 дней назад

SMS/Email Marketing Manager

Формат работы
remote (Global)
Тип работы
fulltime
Грейд
middle
Английский
b2
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

Текст:
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TL;DR
SMS/Email Marketing Manager (CRM/Lifecycle Marketing): Building and optimizing retention campaigns and automated email journeys for e-commerce, SaaS, and digital-first brands with an accent on segmentation, personalization, and customer lifecycle strategy. Focus on analyzing campaign performance, running A/B tests, improving deliverability, and increasing repeat purchases and customer lifetime value.

Location: Remote

Company

hirify.global is a growth marketing agency helping crowdfunding and e-commerce brands generate measurable online revenue and build lasting customer relationships.

What you will do

  • Develop and execute email retention strategies to increase engagement, repeat purchases, and customer lifetime value.
  • Build and optimize automated journeys, including welcome, onboarding, nurture, abandoned cart, win-back, and re-engagement flows.
  • Segment audiences and personalize messaging according to customer behavior and lifecycle stage.
  • Monitor campaign metrics, including open rates, click-through rates, conversions, retention, and churn.
  • Run A/B tests across content, subject lines, timing, and customer journeys.
  • Collaborate with creative, content, design, and account management teams across multiple client campaigns.

Requirements

  • 3+ years of experience in email marketing, CRM, retention marketing, or lifecycle marketing.
  • Experience managing and optimizing automated email campaigns.
  • Hands-on experience with platforms such as Klaviyo, HubSpot, Mailchimp, ActiveCampaign, or Salesforce Marketing Cloud.
  • Strong understanding of customer segmentation, personalization, and lifecycle marketing.
  • Analytical skills with the ability to turn campaign data into actionable improvements.
  • Strong project management and communication skills suited to a fast-paced agency environment.

Nice to have

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • Experience with e-commerce, SaaS, or digital-first brands.
  • A strong portfolio or equivalent hands-on experience.

Culture & Benefits

  • Full remote flexibility.
  • Growth and development opportunities within a collaborative team.
  • Work with international brands and markets.
  • A culture focused on creativity, precision, and measurable results.

Hiring process

  • Submit a CV or resume, cover letter, and portfolio link.
  • Highlight experience in email marketing and customer retention.

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