3 дня назад
Head of Growth (9-10 Month FTC)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Head of Growth (9-10 Month FTC) (Ecommerce and Performance Marketing): Leading digital growth, ecommerce optimisation, paid marketing, and US expansion for a contemporary womenswear brand with an accent on conversion, customer acquisition, retention, and profitability. Focus on forecasting performance, building a test-and-learn culture, managing the digital P&L, and developing an in-house team across CRM, ecommerce, and performance marketing.
Location: Head Office; hybrid working with three to four days on-site each week.
Company
is a contemporary womenswear brand founded in 2015, known for hand-painted prints, bias-cut silhouettes, inclusive sizing, and stores across London, New York, and Ireland.
What you will do
- Define and lead the digital growth strategy across performance marketing, ecommerce optimisation, customer acquisition, retention, and international expansion.
- Oversee website operations and onsite development, improving user experience, conversion rates, and overall ecommerce performance.
- Lead paid digital marketing across Google Ads, Meta, YouTube, and other key channels through the in-house team.
- Own monthly and quarterly forecasting, trading updates, digital budgets, ROI, and the digital P&L.
- Use analytics, testing, customer insight, and market trends to optimise ROAS, CPA, conversion rate, and customer lifetime value.
- Build and lead a high-performing team of six across CRM, ecommerce, and performance marketing while partnering with Design, Brand, Retail, Merchandising, and Finance.
Requirements
- Proven leadership experience in digital marketing and ecommerce for a direct-to-consumer business.
- Track record of successful paid digital marketing campaigns and ecommerce platform management, preferably in fashion or retail.
- Strong analytical and quantitative skills, with the ability to turn complex data into actionable strategies.
- Proficiency with digital marketing and ecommerce tools such as Google Analytics, Meta Ads Manager, and Shopify.
- Excellent leadership, communication, and interpersonal skills, including experience managing diverse teams.
- Availability for a 9–10 month fixed-term contract.
Nice to have
- Experience at a contemporary womenswear brand.
- Experience developing US go-to-market strategies and identifying priority states, regions, and audience segments.
Culture & Benefits
- Hybrid working with three to four days on-site each week.
- 25 days of annual leave plus bank holidays.
- Staff discount across collections and early access to sample sales.
- Team socials and enhanced maternity and paternity leave.
- Health cash plan covering optical, physiotherapy, and dental care.
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