Head of Growth (D2C)

Location: Berlin, Germany; hybrid working with 3 days per week in the Berlin office and 2 days from home. Candidates must live within a comfortable commuting distance to Berlin and have the right to work in the EU.

Company

hirify.global is a B-Corp certified fresh dog food company delivering freshly prepared meals directly to customers across the UK and Europe.

What you will do

• Own the German acquisition budget, channel mix, and market growth strategy.
• Scale and diversify paid digital, performance, influencer, ambassador, and other acquisition channels.
• Lead and mentor 3+ channel specialists and manage agency partners.
• Partner with the Country Director on forecasting, budgeting, and long-term market expansion plans.
• Improve payback periods and reduce CPAs through channel diversification, while increasing LTV through retention initiatives.
• Own performance reporting and align Product, CRM, Brand, Executive, country, and global functional stakeholders.

Requirements

• 2+ years of strategic growth leadership with direct ownership of a mid-seven-figure euro acquisition budget in the German D2C market, ideally in a subscription business.
• Deep hands-on and strategic expertise in paid digital/performance marketing and non-digital marketing channels.
• Proven experience building new acquisition channels from scratch.
• 2+ years of experience leading, structuring, and managing teams and agency partners.
• Strong data analytics skills, with a good understanding of digital product and CRO.
• Native/C2 German and fluent business English; EU work authorization required.

Culture & Benefits

• Hybrid schedule with 3 office days and 2 home-office days, plus remote-first periods and flexible working hours.
• 25 vacation days, increasing by 1 day per year up to 4 additional days, plus 5 paid personal wellbeing days.
• Personal learning and development budget and a home-office setup budget.
• Benefits platform, discounted Urban Sports Club membership, and perks for employees’ dogs.
• Dog-friendly Berlin office with regular social events, team buildings, and parties.

Hiring process

• Remote introductory call with a Talent Acquisition Partner.
• Take-home task or presentation, followed by a skills interview usually held remotely.
• In-person behaviours interview in the Berlin office and, depending on seniority, a final Leadership interview.
• The process usually takes 3–5 weeks end to end.