Growth & Acquisition Marketing Manager (DTC)

Location: Remote within Latin America, Argentina, Brazil, Chile, or Colombia

Company

hirify.global is recruiting for a fast-growing direct-to-consumer wellness brand focused on helping people live healthier.

What you will do

• Own customer acquisition strategy across paid media and emerging growth channels, including Meta, Google, YouTube, TikTok, affiliate, influencer, and retail media.
• Manage the paid media agency, review plans, challenge assumptions, and maintain accountability for performance, reporting quality, and testing velocity.
• Plan and forecast paid media budgets against DTC revenue goals while monitoring CAC, MER, ROAS, new customer acquisition, conversion rate, AOV, and payback.
• Build creative testing roadmaps using customer insights and performance data across creative, audience, landing page, and channel mix.
• Own weekly and monthly acquisition reporting and translate performance data into business recommendations.
• Collaborate with Lifecycle & Retention, e-commerce, Creative, Brand, Innovation, CX, and Sales teams to connect the customer journey from first impression to purchase.

Requirements

• 4+ years of experience in growth, acquisition, performance, or digital marketing.
• Proven experience managing paid media programs and agency relationships.
• Strong command of Meta, Google, YouTube, TikTok, affiliate, paid social, and paid search.
• Fluent understanding of CAC, MER, ROAS, new customer revenue, conversion rate, AOV, LTV, and payback.
• Experience with GA4, Shopify analytics, ad platform reporting, dashboards, UTMs, pixels, and conversion tracking.
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.

Nice to have

• DTC, Shopify, CPG, wellness, beauty, food, or beverage experience.
• Experience building testing frameworks across creative, audience, landing page, and channel mix.

Culture & Benefits

• Remote full-time role within the specified Latin American locations.
• High-growth environment with significant ownership over acquisition strategy and media investment.
• Work requiring a balance of strategic thinking, analytical discipline, creative judgment, and hands-on execution.
• Focus on health and wellness, growth, efficiency, and profitability.