Marketing Communications Manager (Cybersecurity)

Company

Kaspersky is a cybersecurity company developing and delivering security products and services for consumers and businesses.

What you will do

• Manage and creatively develop integrated marketing campaigns, primarily for B2B audiences, from pitch and documentation through final reporting.
• Coordinate campaign planning and execution with headquarters, regional offices, Product teams, R&D, and corporate communications.
• Develop and promote thought leadership content in line with the integrated marketing calendar.
• Supervise campaign activation, media placements, monitoring, measurement, and performance reporting.
• Develop customer journey-based campaigns and coordinate stakeholder involvement across activities.
• Support annual activity planning and budget management.

Requirements

• Master’s degree, preferably in Marketing.
• At least 5 years of experience in marketing campaigns, advertising, content creation, or communications.
• Fluent English required.
• Experience with digital marketing, media, performance marketing, campaign efficiency, and media planning.
• Data-driven approach with the ability to analyze business results and derive actionable conclusions.
• Strong presentation, negotiation, communication, and cross-functional coordination skills, with the ability to work independently and represent projects in global marketing meetings.

Nice to have

• Experience in international companies and running campaigns across different markets.
• B2B marketing experience; experience limited to FMCG or B2C is not preferred.
• Understanding of IT, IT security, or telecommunications businesses.
• Knowledge of brand tracking and corporate audience needs and pain points.

Culture & Benefits

• Work with cross-functional and cross-cultural teams across regional and international marketing organizations.
• Opportunity to coordinate projects with Product, R&D, Marketing Excellence, and Corporate Communication teams.

Hiring process

• HR interview.
• Interview with the Hiring Manager.
• Technical task followed by a final interview with the Head of Brand & Marketing Communications.