General Manager (Command)

Location: New York City office with an office-centric hybrid schedule; in-office days are Monday, Tuesday, and Thursday. Work from home is generally available on Wednesdays; Friday arrangements depend on the role and team.

Base salary: $399,000–$450,000 per year, plus potential equity, sales incentive pay where applicable, and benefits.

Company

Asana is a platform for human and AI collaboration used by millions of teams to achieve important goals.

What you will do

• Define and communicate the strategy and roadmap for Command within Asana’s product portfolio.
• Own the business plan and operating metrics, including adoption, retention, engagement, and commercial expansion.
• Lead and scale a cross-functional organization across Product, Engineering, Design, Data Science, User Research, Marketing, Sales, and Customer Success.
• Drive product quality, performance, and developer trust in partnership with Engineering and Design.
• Define differentiated AI Teammates and Enterprise Work Graph workflows for software development teams.
• Establish go-to-market positioning, packaging, and enterprise proof points.

Requirements

• Experience as a GM, product executive, founder, or equivalent leader with ownership of a product line or business.
• Deep familiarity with software development workflows, including planning, issue or ticket management, source control, code review, CI/CD, release management, or engineering operations.
• Experience building products for individual practitioners and enterprise buyers, and growing products from early product-market fit toward repeatable enterprise growth.
• Experience applying AI to customer workflows involving durable context, collaboration, governance, and accountability.
• Track record of accountability for strategy, execution, and commercial performance of a technical product area.
• Exceptional product judgment, cross-functional leadership, product leadership development, and written and verbal communication skills.

Nice to have

• Curiosity about AI tools and emerging technologies, with willingness to apply them to productivity, collaboration, or decision-making.
• Experience working in a multi-product platform company and navigating portfolio-level tradeoffs.

Culture & Benefits

• Office-centric culture with hybrid-work flexibility.
• Mental health, wellness, and fitness benefits.
• Career coaching and support.
• Inclusive family-building benefits.
• Long-term savings or retirement plans and in-office culinary options.