Customer and Partner Marketing Lead (B2B SaaS)

Location: Amsterdam, Netherlands; hybrid work from the Amsterdam office 2–3 days per week

Salary: €70,000–€80,000 gross annual base salary, plus €10,000 commission

Company

hirify.global provides a Talent Management Suite for HR and People teams, combining an Applicant Tracking System, HRIS, and Performance Management software. The platform serves 7,000+ customers in 100+ countries through a team of 250+ employees and an ecosystem of 500+ partners.

What you will do

• Define and own customer and partner marketing plans for DACH and France, adapting global programs to local markets.
• Manage, coach, and develop two marketers responsible for DACH and France.
• Plan and execute customer and partner marketing initiatives directly across Benelux.
• Build customer advocacy programs covering references, case studies, testimonials, reviews, community, webinars, events, and PR.
• Develop partner marketing plans, co-marketing campaigns, joint events, webinars, co-branded content, communications, and enablement materials.
• Work with Sales, Customer Success, Product, and Partnerships/Alliances to improve expansion, onboarding, adoption, and partner-led growth; measure and report program impact across regions.

Requirements

• Fluency in both Dutch and English.
• Experience in customer marketing, advocacy, or customer-success-adjacent marketing within B2B SaaS.
• Experience leading or mentoring a small team while remaining hands-on.
• Experience in, or a strong appetite for, partner or channel marketing and working with external partners.
• Ability to build direct relationships with customers and partners to identify advocates and joint opportunities.
• Commercial understanding of expansion, retention, and partner-led growth dynamics.
• Ability to work cross-functionally with Sales, Customer Success, Product, and Partnerships/Alliances across several markets.
• Strong storytelling skills and the ability to turn customer and partner outcomes into compelling proof points.
• Structured, metrics-driven approach and comfort working across European markets.

Culture & Benefits

• Hybrid work from the Amsterdam office 2–3 days per week, with work from anywhere for up to 4 weeks per year.
• Autonomy to shape the sales motion, playbook, and market strategy for a growing product line.
• €1,500 annual learning budget and two dedicated learning days.
• Pension plan, wellness perks, 28 paid holiday days, and two additional days in 2027.
• Commuting and travel reimbursement, €200 home office budget, work-from-home allowance, and an Apple MacBook.
• International working environment across multiple markets; recruitment uses internally developed AI tools while every candidate is personally reviewed.