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TL;DR
Growth Manager - Campaigns (Crypto): Owning the EEA growth campaign engine across affiliate, listing, Trade & Earn, and product launch campaigns with an accent on measurable outcomes, regulatory coordination, and cross-functional execution. Focus on translating stakeholder requests into briefs, defining incrementality and campaign metrics, navigating MiCA and MiFID II constraints, and localising global playbooks for EEA markets.
Location: Germany (Remote), Lisbon, Portugal, or the Netherlands (Remote)
Company
OKX operates a crypto exchange and wallet ecosystem providing access to crypto trading and decentralized applications.
What you will do
- Own the EEA growth campaign engine across affiliate, listing, Trade & Earn, and product launch campaigns.
- Turn stakeholder requests into clear briefs and build campaign plans with gates, dependencies, owners, and deadlines.
- Coordinate creative, paid, lifecycle, business development, KOL operations, product marketing, product, social, legal, and exchange operations stakeholders.
- Define success metrics with analytics, run holdouts where possible, conduct post-campaign reviews within seven days, and publish reusable learnings.
- Coordinate campaigns under MiCA and MiFID II regulatory constraints, identifying risks early and proposing alternatives with legal.
- Localise global campaign playbooks for EEA markets and share successful EEA campaigns with global teams.
Requirements
- Four to seven years of total experience, including two or more years coordinating end-to-end campaigns.
- Experience at a tier-one regulated crypto exchange and a track record of shipping at least 10 campaigns with measurable results.
- Fluency in English and German, French, or Dutch.
- Hands-on familiarity with EEA regulator dynamics under MiCA and MiFID II, including campaigns subject to regulatory review.
- Strong brief writing, project management, and stakeholder management skills across seniority levels.
- Analytical literacy and understanding of CAC payback, ROAS, incremental volume, LTV, and campaign attribution.
Culture & Benefits
- Work in a crypto-native environment focused on measurable growth and campaign performance.
- Collaborate across EEA and global teams to launch campaigns quickly, often within hours of relevant market news.
- Operate in a culture guided by accountability, competitive execution, attention to detail, and cross-functional collaboration.
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