Lifecycle Marketing Operations Specialist (Marketo)

Location: Utah, United States; hybrid with regular in-office days each week

Company

hirify.global develops a people intelligence platform and HR software designed to improve workplace operations and employee experience.

What you will do

• Build, configure, test, schedule, and launch lifecycle programs in Marketo and related marketing systems.
• Implement emails, SMS messages, smart campaigns, smart lists, automations, nurtures, and supporting workflows.
• Perform end-to-end quality assurance of audiences, links, personalization, tracking, suppression logic, and campaign behavior.
• Monitor active programs, troubleshoot operational and data issues, and escalate complex platform or integration concerns.
• Maintain segmentation, list management, consent, suppression, compliance, and overall lifecycle data quality.
• Monitor email and SMS deliverability, coordinate dependencies, communicate risks and blockers, and improve process scalability.

Requirements

• 1–3 years of experience in marketing operations, lifecycle marketing, email marketing, campaign operations, or a related area.
• Experience building, testing, launching, or supporting campaigns in a marketing automation platform.
• Strong quality assurance, organizational, prioritization, analytical, troubleshooting, and communication skills.
• Working knowledge of audience segmentation, list management, suppression practices, and marketing data quality.
• Proficiency with spreadsheets and common business productivity tools.
• Ability to collaborate with lifecycle marketing, Marketing Operations, Analytics, Events Technology, Customer Experience, and other partners.

Nice to have

• Hands-on Marketo experience or experience with a comparable marketing automation platform.
• Experience with nurture, trigger, welcome, retention, expansion, advocacy, or win-back lifecycle campaigns.
• Familiarity with email deliverability indicators, HTML, Stripo, email templates, Vibes, or other SMS automation platforms.
• Understanding of email and SMS consent, suppression, and compliance practices.
• Experience documenting workflows and improving accuracy, scalability, and turnaround time.

Culture & Benefits

• Hybrid work environment with regular in-office days in Utah.
• Health, life, and disability insurance.
• Four weeks of vacation, 12 company holidays, parental leave, and volunteer time off.
• 401(k) plan with up to a 6% company match.
• $2,000 paid vacation bonus and an Employee Assistance Program through Headspace.
• Values-driven culture focused on professional development, inclusion, integrity, and sustainable growth.

Hiring process

• Employment offers are contingent on passing a background and credit check.
• Recruiting uses AI to assist with candidate data processing and analysis, while final decisions remain under human oversight.