Product Manager 2 (Customer Data Platform & Marketing Technology)

Location: Hybrid in Seattle, Washington, United States

Salary: $121,500–$188,500 annual, with possible performance-based incentives or bonuses.

Company

hirify.global is a retail and ecommerce company operating customer, marketing, and product experiences supported by data platforms and integrations.

What you will do

• Own the Customer Data Platform roadmap, including onboarding customer data sources, improving data quality and enrichment, and delivering platform enhancements.
• Manage relationships with the CDP provider and deep linking vendor, including business reviews, escalations, contract renewals, and roadmap alignment.
• Enable AI agents within the CDP by defining access controls and identifying use cases for data onboarding, analysis, and journey support.
• Support product feed connections to marketing and advertising platforms, ensuring data completeness, timeliness, and accuracy.
• Translate campaign and marketer needs into requirements, prioritize the backlog, and coordinate quarterly planning with Engineering leadership.
• Define and monitor KPIs such as data quality, latency, match rates, and feed accuracy, while partnering with Analytics and Engineering through design, testing, and launch.

Requirements

• At least 3 years of product management experience in a technology-driven environment or relevant technical or business experience.
• Bachelor’s degree in Business, Marketing, Information Technology, Computer Science, Data Science, or a related field, or equivalent related experience.
• Working knowledge of customer data platforms, audience segmentation and activation, marketing feed management, and downstream marketing or advertising data flows.
• Strong technical understanding of software development principles, data pipelines, APIs, and AI-assisted prototyping.
• Proficiency in SQL for querying large customer datasets and validating data quality independently.
• Hands-on familiarity with VS Code, terminal tools, GitHub workflows, and cross-functional collaboration with Engineering, Analytics, and Marketing.

Nice to have

• Experience with deep linking and attribution technologies such as Branch or AppsFlyer.
• Experience with Salesforce Marketing Cloud, Adobe Journey Optimizer, or other marketing automation platforms.
• Experience with loyalty platforms, promotions or offer engines, personalization integrations, retail, ecommerce, or retail media.

Culture & Benefits

• Hybrid work arrangement in Seattle.
• Medical, vision, dental, life, and disability insurance options.
• 401(k), retirement benefits, paid time away, and holidays.
• Merchandise discount, employee assistance resources, and possible performance-based incentives.