Senior Marketing Manager (Industrial Technology)

Location: Fairport, New York, United States, with a regular on-site presence; travel for customer engagement, trade shows, business meetings, and global-team collaboration is expected 10–15% of the time.

Salary: $91,700–$170,100 per year.

Company

Qualitrol provides hardware and software solutions for monitoring and protecting critical electrical assets across power generation, transmission, and distribution.

What you will do

• Develop and operationalize global marketing strategy, campaigns, product launches, and measurable growth programs.
• Create messaging frameworks, value propositions, customer narratives, content, sales tools, and launch communications for complex B2B solutions.
• Plan and execute event and trade show communications, including promotion, booth content, lead capture, follow-up, and ROI reviews.
• Partner with Sales, Product Management, regional commercial teams, Digital Customer Experience, Web Development, Sales Operations, and IT.
• Manage the integrated content calendar across websites, webinars, social media, email, customer stories, thought leadership, and sales enablement.
• Oversee marketing operations, budget, technology, website roadmap, performance reporting, and team development.

Requirements

• 5+ years of progressive B2B marketing communications experience, preferably in industrial technology, utilities, electrical infrastructure, manufacturing, software, or another technically complex market.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
• Experience developing product messaging, segment campaigns, launch communications, trade show activation, and sales enablement for complex B2B solutions.
• Hands-on experience with marketing automation and CRM platforms; HubSpot and Salesforce are strongly preferred.
• Experience with CMS, digital experience, e-commerce, analytics, paid media, audience segmentation, nurture programs, lead scoring, attribution, and conversion optimization.
• Strong writing, editing, storytelling, presentation, stakeholder-management, budgeting, and execution skills, with experience coaching people or leading cross-functional teams.

Nice to have

• Experience marketing technical products or services to utilities, OEMs, industrial customers, or channel partners.
• Familiarity with electrical power, grid modernization, asset monitoring, or condition-based maintenance.
• Experience with BigCommerce, Makeswift, Hygraph, website migrations, CRM integrations, or marketing technology transformation.
• Familiarity with continuous-improvement operating systems.

Culture & Benefits

• Work in a global technology organization focused on innovation, reliability, and continuous improvement.
• Collaborate across global time zones with Sales, Product, Digital Experience, Web Development, IT, agencies, and vendors.
• Support marketing operations through structured performance reviews, dashboards, KPIs, and recommended actions.
• Participate in customer engagement, trade shows, business meetings, and cross-functional initiatives.