Brand and Ad Operations Specialist

Location: San Mateo, California, United States; office-based roles require onsite attendance Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday.

Company

Roblox builds a platform and tools for creating and experiencing 3D immersive digital experiences.

What you will do

• Build media plans in response to RFPs, incorporating platform capabilities, targeting strategies, and available inventory.
• Traffic, launch, and track campaigns across platforms including Google Ads and Roblox Ads.
• Monitor pacing, delivery, and performance across live campaigns, resolving issues proactively.
• Analyze campaign data and recommend optimizations using metrics such as CTR, ROAS, and CPM.
• Create standardized and custom performance reports and translate results into client-facing insights.
• Partner with Product and Engineering to improve campaign setup processes and build scalable documentation and workflows.

Requirements

• 6–8 years of experience in ad operations, programmatic advertising, campaign management, or digital media planning.
• Experience with digital advertising platforms such as Google Ads, Meta Ads Manager, The Trade Desk, or DV360.
• Familiarity with tracking and tagging tools such as Google Tag Manager and Google Analytics.
• Strong understanding of digital advertising KPIs, attribution models, media math, media plans, and flighting schedules.
• Excellent organization, attention to detail, communication, and ability to manage multiple campaigns simultaneously.
• For US-based roles, candidates must have eligible United States work authorization; future H-1B sponsorship may not be supported.

Nice to have

• Basic understanding of SQL or experience working with data platforms.

Culture & Benefits

• Work on tools and platforms used by a global community of developers and creators.
• Help build safer and more civil shared digital experiences at scale.
• Full-time employees are eligible for equity compensation and company benefits.
• Reasonable accommodations are available during the recruiting process for qualifying disabilities or religious beliefs.