Senior Digital Performance Strategist (Google Ads)

Location: Orlando, Florida, United States; hybrid position requiring onsite work 50% of the time.

Company

hirify.global is a global travel technology company providing solutions that support the travel and hospitality industry.

What you will do

• Manage a portfolio of hospitality clients across North America and act as a strategic performance marketing advisor.
• Develop, manage, and optimize digital advertising strategies centered on Google Ads and Paid Search.
• Improve ROAS, revenue, conversions, CPA, bookings, and acquisition efficiency through ongoing campaign optimization.
• Analyze campaign data and translate performance insights into actionable business recommendations.
• Lead client business reviews, performance discussions, budget allocation, pacing, forecasting, and optimization planning.
• Collaborate with internal teams on campaign implementation, tracking, measurement, reporting, process improvements, training, and knowledge sharing.

Requirements

• 3+ years of hands-on experience managing and optimizing Google Ads, especially Google Search campaigns.
• Experience with revenue-generating campaigns where ROAS, CPA, conversions, bookings, or revenue were primary success metrics.
• Experience managing enterprise advertising budgets and making campaign performance, pacing, budget allocation, and optimization decisions.
• Experience managing and optimizing Facebook/Meta Ads, including targeting, setup, budget management, analysis, and optimization.
• Strong knowledge of Google Ads, Google Analytics (GA4), and Paid Search best practices.
• Strong consultative communication, client presentation, stakeholder management, and multitasking skills.

Nice to have

• Experience with Performance Max, Demand Gen, YouTube Ads, Display Campaigns, Search Ads 360, or other Google advertising solutions.
• Experience supporting hospitality, travel, tourism, hotel, or related industry clients.
• Experience in a client-facing digital, media, advertising agency, or performance marketing environment.

Culture & Benefits

• Flexible hybrid working model.
• Competitive remuneration, annual individual and company bonuses, vacation and holiday paid time off, health insurance, and other benefits.
• Professional development through online technical and soft-skills learning hubs.
• Diverse and inclusive workplace with a global travel technology mission.

Hiring process

• Create a candidate profile, upload a resume or CV, and submit the application.
• The application process takes no longer than 10 minutes.