обновлено 10 часов назад
Brand Manager (FMCG)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Brand Manager (FMCG): Developing and executing brand strategies, growth plans, innovation projects, and activation programs for leading tea brands with an accent on consumer insights, commercial performance, and cross-functional execution. Focus on managing brand profitability and market share, turning market data into growth opportunities, and bringing innovations from concept to launch.
Location: Warsaw office, hybrid model
Company
LIPTON Teas & Infusions is a global tea business with brands including Lipton, Pukka, Tazo, T2, Lyons, and PG Tips.
What you will do
- Develop and execute brand strategies and annual growth plans.
- Identify growth opportunities using consumer, shopper, category, and market insights.
- Own brand performance across volume, revenue, profitability, and market share.
- Lead innovation and renovation projects from concept through launch.
- Manage portfolio priorities, pricing, promotion, investment, communications, and activation plans.
- Collaborate with Sales, Finance, Revenue Growth Management, Supply Chain, R&D, and agency partners to deliver measurable business results.
Requirements
- Experience in Brand Management, Marketing, or a related commercial role.
- Strong commercial mindset and understanding of business performance drivers.
- Strategic thinking combined with hands-on execution.
- Strong analytical, project management, stakeholder management, communication, and presentation skills.
- Experience working with consumer, market, and financial data.
- Fluent English required.
Nice to have
- FMCG experience.
- Experience in a consumer-facing or commercial environment with a track record of delivering results.
Culture & Benefits
- Permanent position with broad cross-functional exposure and ownership of iconic tea brands.
- Yearly salary review and annual bonus based on company results and individual performance.
- Private medical care, employer-paid life insurance, and two retirement pension plans.
- Monthly cafeteria points, holiday reimbursement, and discounts on company products.
- Structured onboarding, continuous learning opportunities, and collaboration with global teams.
- Employee referral rewards of up to 3,000 PLN.
Hiring process
- Usually includes 2–3 stages, depending on the seniority of the role.
- CVs are reviewed within approximately two weeks.
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