Customer Marketing Manager (FMCG)

TL;DR

Customer Marketing Manager (FMCG): Driving promotional strategy and commercial activation plans for hirify.global’s Color portfolio with an accent on trade marketing execution, ROI maximization, and cross-functional collaboration. Focus on analyzing P&L performance, developing data-driven growth plans, and managing trade budgets across retail and e-commerce channels.

Location: Must be based in Warsaw, Poland (Hybrid model).

Company

hirify.global is a global beauty company dedicated to celebrating diversity and bold thinking while shaping the future of the beauty industry.

What you will do

• Lead promotional strategy for Color brands including Rimmel, Max Factor, and Bourjois across Rossmann and e-commerce.
• Develop annual trade marketing plans aligned with brand strategies and business objectives.
• Monitor customer P&L performance and sell-out results to identify commercial growth opportunities.
• Manage trade marketing budgets for assigned customers and ensure alignment between commercial and brand priorities.
• Provide customer marketing input into new product implementation and launch strategies.
• Analyze market trends and competitor activities to build actionable, data-driven selling stories.

Requirements

• 4–5 years of experience in Customer Marketing, Trade Marketing, or Sales within the FMCG industry.
• Fluent English (written and spoken) is required.
• Strong analytical mindset with experience using AC Nielsen tools.
• Advanced proficiency in MS Office, particularly Excel and PowerPoint.
• Proven ability to manage budgets and collaborate with commercial stakeholders.
• Strong organizational and prioritization skills.

Nice to have

• Experience leading or managing teams.
• Passion for the beauty industry.

Culture & Benefits

• Hybrid working model offering flexibility.
• Opportunity for high visibility across customer and brand organizations.
• Attractive benefits package.
• Collaborative and supportive international working environment.
• Exposure to globally recognized beauty brands.