Data Analytics Specialist (AI)

Location: Birmingham, London, or Manchester, United Kingdom

Company

hirify.global is a UK communications group operating brands including BT, EE, Openreach, and Plusnet.

What you will do

• Analyse customer identity journeys, including registration, login, authentication, account recovery, profile management, and consent.
• Identify trends, opportunities, and pain points affecting customer experience and digital product performance.
• Build and maintain dashboards, scorecards, and reporting solutions using Power BI, Qlik, and Looker Studio.
• Define, track, and report on Identity Tribe KPIs covering customer experience, platform reliability, security posture, API performance, service availability, and operational efficiency.
• Translate complex data into actionable insights for business and engineering stakeholders.

Requirements

• Strong SQL expertise, including querying, analysing, and optimising large, complex, high-volume datasets across multiple sources and platforms.
• Proven experience building dashboards and reporting solutions with Power BI and/or Qlik.
• Hands-on experience with BigQuery and cloud-based data environments.
• Experience delivering analytics, reporting, and performance insights.

Nice to have

• Experience with Identity and Access Management, customer authentication, login, registration, or consent journeys.
• Exposure to Azure AD B2C, Microsoft Entra External ID, Azure, AWS, or GCP.
• Experience with digital customer journey analytics, API analytics, platform observability, or telecommunications.
• Familiarity with AI-enabled analytics, predictive modelling, and advanced insight generation.
• Understanding of customer-facing digital services and underlying data and system architectures.

Culture & Benefits

• 10% on-target annual bonus.
• Online private GP access 24/7 for employees and immediate family.
• Paid carers leave of up to two weeks.
• Equalised maternity, paternity, and adoption leave with 18 weeks at full pay and 8 weeks at half pay.
• Discounts on EE and BT products, a pension scheme, and a holiday purchase scheme.
• Optional healthcare, dental, gym memberships, and other benefits.