Paid Social Creative Strategist (AI)

Location: Fully remote; US preferred

Company

hirify.global is a remote performance marketing agency running integrated growth programs across medical aesthetics, DTC eCommerce, regulated retail, experiential entertainment, lead generation, and B2B SaaS.

What you will do

• Own the creative strategy and testable positioning territories for a flagship experiential entertainment account operating across seven US cities.
• Write short-form video scripts, hooks, on-screen copy, voiceover direction, and primary text at high volume.
• Build creative angle backlogs and testing roadmaps mapped to audiences, objections, occasions, and funnel stages.
• Analyze asset-level performance in Meta Ads Manager, including hook rate, hold rate, thumbstop, frequency, fatigue, and cost per result.
• Brief and direct editors, UGC creators, motion designers, and production partners, while managing the creator and UGC pipeline.
• Present creative theses, test results, and future roadmaps directly to marketing directors, CMOs, founders, and company presidents.

Requirements

• 4+ years of paid social creative experience, including meaningful experience with Meta as a primary revenue channel.
• Demonstrated experience writing scripts and hooks for performance advertising.
• Fluency in Meta Ads Manager reporting and creative-level performance diagnosis.
• Strong command of short-form video for Reels, Stories, and TikTok.
• Experience directing UGC creators at volume and producing paid-ready cutdowns.
• Portfolio of ads that ran and performed, with supporting performance numbers and honest analysis of unsuccessful work.

Nice to have

• Experience with local, multi-location, venue-based, experiential, entertainment, hospitality, events, or group activity businesses.
• Hands-on generative video and image production for paid social at volume.
• Experience with Google Demand Gen and YouTube creative strategy.
• Lifecycle and email creative experience, including booking and reservation funnels.
• Experience using booking or reservation platforms such as Roller, Peek, Resy, or similar as the source of revenue truth.

Culture & Benefits

• Fully remote, asynchronous, and heavily documented work environment.
• Part-time contract engagement with a monthly hours cap agreed at offer.
• Daily use of Claude Code and Cursor to pull platform data, assemble performance reporting, and run analysis.
• Creative production target of approximately 500 net new assets per month at a 60/40 video-to-static split.
• Work emphasizes exact numbers, clearly labeled assumptions, and disciplined written communication.

Hiring process

• Short qualifying screen followed by a working session.
• The working session includes real account context and performance data; candidates produce a creative thesis, three testable angles with written hooks, and a read plan.
• Evaluation focuses on strategic thinking and writing rather than presentation design.