VP of Sales (Automotive)

Location: London, United Kingdom; hybrid working with significant national travel and regular field time with partners

Company

hirify.global develops connected electric vehicle charging solutions combining customer-focused software with British-designed hardware.

What you will do

• Define and own the UK automotive channel strategy, target segments, partner prioritisation, commercial models, revenue, gross margin, forecasting, and CRM pipeline discipline.
• Source, structure, negotiate, and close partnerships with vehicle manufacturers, including preferred or exclusive home charging supplier agreements.
• Build relationships with dealer groups, leasing and fleet management companies, salary sacrifice providers, mobility schemes, and rental operators.
• Lead hardware-and-software partnership work involving co-branded customer journeys, API integrations, vehicle telematics, and white-label experiences.
• Run automotive and mobility tenders and RFPs, negotiating framework agreements, service levels, pricing structures, and multi-year commercial terms.
• Represent hirify.global in automotive partner boardrooms and industry events while contributing channel intelligence to commercial strategy.

Requirements

• At least 10 years of commercial experience selling both hardware and software products into automotive companies in the UK market.
• Named, material deals personally sourced, structured, negotiated, and signed, with clear understanding of contract value, volumes, and commercial terms.
• An active senior network across OEMs, leasing companies, salary sacrifice providers, or major dealer groups.
• Experience with technical sales cycles involving product and integration workstreams, including collaboration with digital and engineering stakeholders.
• Strong commercial and financial literacy, including partner business cases, unit economics, pricing, and margin protection.
• Full UK driving licence and willingness to travel nationally on a regular basis required.

Nice to have

• Experience building a channel or partnership function from the ground up in a scaling business.
• Fluency in electric vehicle charging, tariffs, and energy flexibility.

Culture & Benefits

• Competitive base salary benchmarked to UK senior commercial leadership roles in high-growth technology companies.
• Uncapped performance-linked commission tied to channel revenue and signed partnerships.
• Equity participation in the hirify.global Group.
• Comprehensive health and medical insurance.
• 25 days of annual leave plus UK public holidays.
• Premium office environment at One Canada Square, Canary Wharf, with hybrid working and direct executive access.