13 дней назад
Marketing Analytics & Data Science Senior Lead
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Analytics & Data Science Senior Lead (Marketing Analytics/Data Science): Developing marketing measurement frameworks, attribution methodologies, predictive models, and audience segmentation capabilities with an accent on advanced analytics, machine learning, and marketing performance evaluation. Focus on quantifying marketing contribution to pipeline and revenue, improving investment decisions, and translating complex analytical findings into strategic actions for senior stakeholders.
Location: Irving, Texas, USA
Company
designs, builds, manages, and modernizes mission-critical technology systems for organizations worldwide.
What you will do
- Lead the evolution of marketing measurement frameworks and multi-touch attribution methodologies.
- Develop channel contribution models and influence measurement strategies to guide investment and budget decisions.
- Design predictive models for response scoring, buyer propensity, lead prioritization, audience engagement, and lifecycle analysis.
- Build audience segmentation frameworks for account-based marketing, customer expansion, digital engagement, and campaign personalization.
- Analyze customer, account, behavioral, technographic, marketing, and sales data to identify growth opportunities.
- Present analytical findings and strategic recommendations to marketing leaders and cross-functional stakeholders.
Requirements
- Bachelor’s degree in Data Science, Analytics, Statistics, Economics, Mathematics, Computer Science, Business, or a related field.
- At least 5 years of experience in marketing analytics, data science, revenue operations, business analytics, or a related discipline.
- Advanced SQL skills and experience working with large, complex datasets.
- Strong proficiency with Python, R, or comparable analytical and visualization platforms.
- Experience developing predictive models, scoring methodologies, segmentation frameworks, or statistical analyses for business decisions.
- Experience with attribution, funnel measurement, CRM, marketing automation, data warehouse, digital measurement platforms, AI, and machine learning.
Nice to have
- Master’s degree in a relevant analytical or business discipline.
- Strong proficiency with Power BI.
Culture & Benefits
- Inclusive workplace supported by employee Inclusion Networks.
- Benefits designed to support employees and their families.
- Access to learning programs and certifications from Microsoft, Google, Amazon, Skillsoft, and other providers.
- Volunteering and charitable giving opportunities through a company-wide platform.
- Work at a company serving Fortune 100 clients with access to advanced resources.
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