обновлено 9 дней назад
Principal Marketing Scientist (Marketing Science)
178 000 - 266 000$
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Principal Marketing Scientist (Marketing Science): Setting measurement strategy for Snap’s third-party advertising ecosystem and developing analytics across Brand, Web, App, Attribution, Incrementality, and Marketing Mix Modeling with an accent on applied statistics, causal inference, and partner measurement. Focus on leading meta-analyses, benchmarking performance, guiding measurement investments, and using AI tools to build scalable, statistically rigorous data solutions.
Location: Los Angeles, New York, or San Francisco; expected to work in an office 4+ days per week
Base salary: $178,000–$266,000 annually in Zone C, $199,000–$297,000 annually in Zone B, or $209,000–$313,000 annually in Zone A, plus equity in RSUs.
Company
is a technology company operating chat, Specs Inc., Bitmoji, Saturn, and other digital services.
What you will do
- Set the measurement strategy for ’s third-party advertising ecosystem and align solutions with business priorities, industry standards, and advertiser needs.
- Build measurement fluency across Marketing Science, Sales, Product, Product Marketing, Partnerships, and other cross-functional teams.
- Advise senior executives at measurement partners and agencies across Brand, Web, App, Attribution, Incrementality, and Marketing Mix Modeling solutions.
- Lead meta-analyses, performance benchmarking, playbook development, and external thought leadership through white papers, presentations, and industry committees.
- Establish operational governance for third-party measurement, including solution evaluation, adoption tracking, partner reviews, and go/no-go recommendations.
- Use data, partner insights, and AI tools to identify innovation opportunities and develop scalable, accurate data solutions.
Requirements
- 10+ years of post-Bachelor’s advanced analytics and measurement experience, or equivalent experience based on a Master’s degree or PhD.
- Deep expertise in digital advertising measurement, including Brand, Direct Response, Web, App, Attribution, Incrementality, and Marketing Mix Modeling.
- Advanced proficiency in SQL, dashboarding, AI, and data visualization tools.
- Strong knowledge of applied statistics, causal inference, time-series modeling, data mining, and measurement methodologies.
- Experience in marketing science, product strategy, ads measurement, or a related field within technology, media, consulting, advertising, or research.
- Strong communication, cross-functional leadership, and stakeholder influence skills.
Nice to have
- Advanced degree in business, mathematics, economics, engineering, or a related field.
- Experience working with advertisers across different sizes and industry verticals.
- Experience at an advertising measurement company or in a measurement-focused function.
- Experience developing teams or leading peers through coaching and capability building.
- Experience in analytics or measurement leadership roles.
Culture & Benefits
- Default Together policy with in-person collaboration expected 4+ days per week.
- Paid parental leave and comprehensive medical coverage.
- Emotional and mental health support programs.
- Compensation packages include long-term equity participation through RSUs.
- Equal opportunity employment and workplace accommodation support.
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