Head of Growth (DTC Health & Wellness)

Location: UK-based, remote-first, with occasional travel; focused on the German market

Salary: £70,000–£90,000 per year plus equity

Company

hirify.global is recruiting for a fast-growing direct-to-consumer health and wellness brand expanding in Germany.

What you will do

• Own the growth strategy and deliver measurable, profitable growth for the German market.
• Improve paid search performance and identify opportunities to scale paid social.
• Partner with product and CRO specialists to diagnose and improve the conversion journey.
• Build a broader acquisition mix through structured testing and channel experimentation.
• Balance customer acquisition costs, conversion, retention, and profitability when allocating investment.
• Progress toward broader ownership of the German growth P&L and unlock at least one additional acquisition channel at meaningful scale.

Requirements

• Native-level or fluent German and strong knowledge of German consumers and the local market.
• Proven DTC performance marketing experience in a consumer-facing digital business.
• Deep hands-on expertise in paid search and/or paid social.
• Experience managing significant budgets.
• Strong analytical and CRO skills, including diagnosing funnel performance and prioritising testing.
• Commercial judgement to balance ambitious growth targets with CAC, efficiency, and profitability.

Nice to have

• Experience in health and wellness, digital health, or another regulated sector.
• Subscription business experience.

Culture & Benefits

• Remote-first work arrangement for UK-based employees with occasional travel.
• Established support structure with access to specialist product and conversion expertise.
• Freedom to test and develop new growth channels.
• Equity included in the compensation package.