Sr. Manager, Digital Product Management (AI)

Location: Onsite in Carlsbad, California, USA

Salary: $173,000–$215,000 per year, plus bonus eligibility

Company

hirify.global creates athletic apparel inspired by an active coastal California lifestyle, combining performance, casual design, fitness, and everyday wear.

What you will do

• Own product strategy, roadmap, prioritization, and execution across digital commerce.
• Lead the customer journey from product discovery and browsing through cart, checkout, payments, fulfillment, and returns.
• Build, lead, coach, and develop a team of Product Managers and Associate Product Managers.
• Lead discovery, experimentation, prototyping, and major cross-functional initiatives.
• Use data, A/B testing, and product analytics to guide decisions and improve business outcomes.
• Champion AI-assisted workflows and tooling, and manage vendor relationships and contracting for the portfolio.

Requirements

• 7+ years of product management experience, including 3+ years managing Product Managers or Associate Product Managers.
• Experience leading cross-functional initiatives, aligning senior stakeholders, and communicating with leadership.
• Hands-on experience designing and running A/B tests and using product analytics tools such as Amplitude, Mixpanel, or Google Analytics.
• Ability to size impact, prioritize initiatives using data, and work in a fast-paced, resource-lean, high-autonomy environment.
• Experience with AI tooling for research, prototyping, or workflow automation.
• Strong written and verbal communication skills and a player-coach mindset.

Nice to have

• Ecommerce, omnichannel, or retail experience spanning pre-purchase and post-purchase journeys.
• Experience with commerce platforms such as Shopify or Salesforce Commerce Cloud.

Culture & Benefits

• Health insurance and an employee assistance program.
• Savings and retirement plan.
• Paid time off.
• hirify.global discount, industry perks, and wellness and fitness benefits.
• Equal opportunity and affirmative action employment practices.