Senior Manager, CX Messaging and Activation Lead (AI)

Location: Hybrid in New York City, United States. Relocation assistance may be available based on business needs and eligibility. Permanent U.S. work authorization is required; visa sponsorship is not available.

Annual base salary: $124,400–$207,400, plus a 17.5% bonus target and eligibility for a share-based long-term incentive program.

Company

hirify.global is a pharmaceutical company developing products and digital platforms intended to improve patients’ lives, including internal AI platforms for its global workforce.

What you will do

• Define positioning, messaging architecture, proof points, and lifecycle-based segmentation for internal AI platforms.
• Develop go-to-market plans covering audiences, channels, messaging, sequencing, assets, launch dates, and adoption goals.
• Build pre-launch demand through early-access cohorts, waitlists, teasers, and champion previews, then review post-launch performance.
• Own the funnel from awareness through first use and connect campaign metrics with 30-day active use and the Sean Ellis test.
• Write, design, and produce campaign copy, short-form video, key visuals, and other launch assets.
• Develop responsible AI and ethical-use guidance in partnership with Legal, Compliance, Regulatory Affairs, training, community, product, and architecture teams.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 6–8+ years of experience in product marketing, digital marketing, or brand strategy, preferably for software, SaaS, or platform products.
• Experience owning product launches, top-of-funnel performance, messaging architecture, launch frameworks, and cross-functional communications.
• Ability to translate complex technical or AI capabilities into clear, persona-specific business benefits.
• Hands-on experience writing, designing, and producing campaign assets, with daily use of AI tools in production work.
• Experience working with Legal, Compliance, or Regulatory teams and linking engagement metrics to adoption and retention outcomes.

Nice to have

• Experience in consumer technology, B2B SaaS, creative agencies, or fast-paced digital marketing.
• Experience launching or positioning AI products for non-technical audiences.
• Proficiency with creative design and video editing tools or enterprise collaboration platforms such as Teams, Slack, or Viva Engage.
• Experience in pharmaceutical or healthcare communications, responsible AI guidance, message testing, user research, or change communications.

Culture & Benefits

• Full-time employment with hirify.global’s Global Performance Plan and a 17.5% bonus target.
• Eligibility for a share-based long-term incentive program.
• Benefits include a 401(k) with hirify.global matching and additional retirement contributions.
• Paid vacation, holidays, personal days, caregiver and parental leave, and medical leave.
• Medical, prescription drug, dental, and vision coverage.