Director Analytics (Media)

Location: New York, New York; NY-based hybrid role with in-office and work-from-home options.

Company

hirify.global is a global independent media planning and buying agency with a 500+ person workforce and offices in New York, Philadelphia, London, and Germany.

What you will do

• Lead measurement initiatives across assigned client accounts and advise clients on connecting analytics outputs to broader business decisions.
• Partner with media planning, strategy, analytics, and brand teams to align measurement with business needs, KPIs, and strategic priorities.
• Develop and integrate incrementality testing practices into measurement frameworks involving MMM, MTA, and brand lift.
• Own relationships with modeling vendors and/or lead internal model development efforts.
• Manage and mentor analysts and managers while training the team in measurement, dashboarding, insights generation, and client presentations.
• Lead reporting and dashboarding platform development and improve processes, tools, visualization, audience building, testing, and team output.

Requirements

• 6+ years of experience in media analytics and business intelligence, focused on measurement strategy.
• Experience creating tailored measurement and optimization frameworks and test-and-learn agendas across multiple verticals or lines of business.
• Experience designing, interpreting, and strategically applying marketing mix modeling, plus experience with MTA, brand lift, and incrementality testing.
• Strong understanding of traditional, digital, retail, and commerce media channels and how they drive business results.
• Ability to synthesize complex technical outputs into clear, client-ready insights.
• Strong project and team management skills, including organization, attention to detail, multitasking, workflow management, and handling multiple projects, tools, clients, and deadlines.
• Excellent collaboration and communication skills, including experience presenting to larger audiences.
• Strong listening skills, a team-oriented approach, and willingness to compromise in support of others.

Nice to have

• Experience with floodlight-based connections and measurement.
• Experience with statistical modeling platforms and tools such as Python, R, or SQL.

Culture & Benefits

• Hybrid flexibility with in-office and work-from-home options depending on the role.
• Open or flexible PTO and annual leave policies, including US and UK-specific policies.
• Sponsored healthcare, physical and mental health support, paid parental leave, and life milestone support.
• 401(k) with company match in the USA and pension benefits in the UK.
• Paid sabbatical at milestone anniversaries, tuition reimbursement, learning and development programs, and a professional development fund.
• Cell phone and technology reimbursement, plus a US student loan payment plan.