Senior Director, Brand Strategy & Creative Studio

Location: United States; remote-first work within the U.S.

Salary: $212,712–$283,694 annually, plus a target 25% annual bonus and competitive equity.

Company

hirify.global is a platform for expecting and new families, combining shopping, guidance, expert recommendations, health, financial products, showrooms, and branded content.

What you will do

• Own hirify.global’s brand positioning, visual identity system, and long-term brand architecture.
• Lead the creative studio across brand, campaigns, digital design, photography, brand films, and high-production video.
• Develop campaign concepts for major brand moments and carry them across channels in collaboration with content, social, creator marketing, and communications teams.
• Partner with Product Design and Engineering to build a living, AI-accessible brand system that helps teams create on-brand work without a manual approval queue.
• Lead Partnership Marketing, including co-marketing, retail activations, and branded content sponsorships.
• Shape creative direction, messaging, measurement, and learning for demand-generation initiatives.

Requirements

• Experience building and scaling a usable brand system, not only a visual identity or style guide.
• Strong campaign concepting skills, including developing major brand ideas and extending them across channels.
• Direct experience leading creative production across photography, brand film, and high-production video.
• Experience collaborating consultatively with marketing, product design, engineering, and external creative partners.
• Experience running partner or co-marketing programs, including retail activations and sponsored content.
• Practical experience using AI to improve creative output and workflow capacity.

Nice to have

• Experience codifying illustration, photography, motion, and other visual standards into a product design system.
• Experience supporting commercial partnerships and presenting performance results to executive-level partners.

Culture & Benefits

• Remote-first work with team members across the U.S. and Canada, with in-person gatherings twice a year.
• AI tools such as Claude and ChatGPT are provided and used as part of everyday work.
• Company-paid medical, dental, and vision insurance, plus retirement matching and flexible spending accounts.
• Paid parental leave, generous PTO, and a company-wide paid Winter Wonder Week.
• Remote work stipend and additional support for physical, mental, emotional, parenting, childcare, and financial wellbeing.

Hiring process

• Interviews may be recorded and transcribed for evaluation in accordance with applicable privacy laws.
• AI is used to review, screen, and assess applications, while final hiring decisions are made by people.