Senior Director, Creative Marketing (AI)

Location: San Francisco, CA; hybrid with required attendance at the San Francisco office 3 days per week

Salary: $182,900–$228,600 USD annual base salary for San Francisco hires, plus potential short-term and long-term incentives, bonus, and equity.

Company

Planet designs, builds, and operates a large constellation of imaging satellites and delivers Earth observation data through a cloud-based platform for commercial, environmental, and humanitarian use.

What you will do

• Set creative direction and establish a consistent company-wide narrative across channels.
• Evolve Planet’s brand and visual identity to reflect changing business priorities.
• Translate Earth data, AI, and geospatial intelligence into clear, compelling stories.
• Build and lead a multidisciplinary team spanning data visualization, design, web, motion, video, and content.
• Partner with company leadership on executive communications, presentations, and key company moments.
• Improve creative workflows and scale production through AI and emerging technologies.

Requirements

• 12–15 years of creative leadership experience in B2B, technology, or complex product environments.
• Experience evolving or updating a brand in response to market or company change.
• Strong brand strategy, visual storytelling, and systems-thinking skills.
• Experience building, mentoring, and leading multidisciplinary teams across design, web, motion, and data visualization.
• Ability to operate as a hands-on player-coach and remain closely involved in concepts, storytelling, and execution.
• Portfolio demonstrating advanced visual storytelling and systems thinking.

Nice to have

• Experience using AI and new technologies to scale creative production and improve team workflows.

Culture & Benefits

• People-centric culture focused on belonging, inclusion, and humanitarian impact.
• Medical, dental, and vision plans, plus an HSA with company contribution.
• Generous paid time off, company holidays, and 16 weeks of paid parental leave.
• Wellness and employee assistance programs, home office reimbursement, and phone and internet reimbursement.
• Tuition reimbursement, LinkedIn Learning access, equity, commuter benefits for employees local to an office, and paid volunteering time.

Hiring process

• Some interviews may be recorded and transcribed with candidate consent using an AI notetaker; opting out does not affect candidacy.
• AI tools are prohibited during live interviews and active assessments unless explicitly permitted.