10 дней назад
Head of Marketing - Brand Outsourcing and HCP Engagement (Immunology & Inflammation)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Head of Marketing - Brand Outsourcing and HCP Engagement (Immunology & Inflammation): Leading portfolio strategy, brand performance, omnichannel engagement, product launches, and marketing governance for innovative therapies across multiple European markets with an accent on customer engagement, commercial excellence, and healthcare marketing. Focus on developing Brand Managers, optimizing portfolio investments, coordinating cross-functional stakeholders, and delivering launch and lifecycle programs across countries.
Location: Reading, Berkshire, United Kingdom
Company
provides clinical research services, commercial insights, and healthcare intelligence to life sciences and healthcare organizations.
What you will do
- Develop and execute integrated portfolio strategies across multiple brands and therapeutic areas.
- Lead, coach, and develop Brand Managers working across European markets.
- Design and implement omnichannel customer engagement strategies across digital and field-based channels.
- Oversee brand campaigns, customer engagement programs, product launches, and lifecycle initiatives.
- Partner with Commercial Operations, Commercial Excellence, Medical Affairs, Compliance, and senior client stakeholders.
- Manage portfolio marketing budgets, investment decisions, resource allocation, and return on investment.
Requirements
- Significant marketing experience in pharmaceuticals, biotechnology, or healthcare.
- Proven success in brand strategy and customer engagement initiatives.
- Experience managing multiple brands, therapeutic areas, or product portfolios.
- Experience leading or developing marketing teams.
- Strong understanding of omnichannel marketing, product launches, and lifecycle management.
- Strong strategic thinking, commercial acumen, stakeholder management, and influencing skills in complex international environments.
Nice to have
- Experience in immunology.
Culture & Benefits
- Opportunity to lead an international portfolio across multiple European markets.
- Collaboration with experts in Commercial Excellence, Medical Affairs, and Operations.
- Responsibility for mentoring and developing Brand Managers.
- Opportunity to influence customer engagement in healthcare and improve outcomes for patients and healthcare systems.
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