Sr. Email & Lifecycle Marketing Specialist (HubSpot)

Location: Remote within the United States, with full overlap with US business hours

Salary: $95,000 yearly starting salary

Company

hirify.global is a legal marketing agency serving elite law firms.

What you will do

• Own the lifecycle email program from strategy and architecture through copywriting, execution, reporting, and optimization.
• Build multi-stage nurture flows, webinar invitation loops, case study sequences, and re-engagement campaigns in HubSpot.
• Write direct-response copy for email sequences, subject lines, offers, and landing pages across legal practice areas.
• Manage email authentication, subdomain strategy, list hygiene, sender reputation, and inbox placement.
• Run an ongoing A/B testing roadmap and report on booked demos, cost per acquisition, SQLs, and pipeline velocity.
• Collaborate with sales, media, events, and content teams while reporting to the Director of Marketing.

Requirements

• 3+ years of experience building and running B2B email marketing and automation programs.
• Portfolio of direct-response B2B email copy.
• Hands-on experience building workflows in HubSpot or a comparable enterprise automation platform.
• Working knowledge of email deliverability, authentication, list hygiene, sender reputation, and CAN-SPAM.
• Fluency in segmentation, behavioral triggers, and A/B testing.
• Excellent written English and full overlap with US business hours required.

Nice to have

• Experience in legal marketing or another high-consideration, high-ticket service category.
• Understanding of personal injury firm economics, including cost per signed case, intake conversion, and referral relationships.
• Experience with Marketo, Salesforce, or ActiveCampaign alongside HubSpot.
• Experience coordinating LinkedIn automation or SMS with email sequences.
• AI incorporated into daily work.

Culture & Benefits

• Fully remote work.
• Unlimited paid time off.
• $100 wellness reimbursement program.
• Quarterly professional development training stipend.
• 401(k) with a 3% employer Safe Harbor match.
• 100% employer-paid health insurance for employees.

Hiring process

• Human resume review by Talent Acquisition.
• Video questionnaire with five questions.
• 60–90 minute email-writing and campaign-logic skills assessment, with AI use permitted if choices can be explained.
• Live Zoom interview with Talent Acquisition and hiring managers.