Senior Email & Lifecycle Marketing Manager

Location: Remote from Kyiv, Ukraine

Company

hirify.global is a global native advertising platform serving publishers and brands.

What you will do

• Develop and continuously improve the global email marketing and lifecycle communication strategy.
• Plan and execute communication across lead nurturing, client activation, product adoption, retention, reactivation, upsell, cross-sell, announcements, education, newsletters, webinars, events, and regional campaigns.
• Build communication journeys for Advertiser, Publisher, and other relevant audiences.
• Define, monitor, and optimize delivery, engagement, conversion, activation, and reactivation metrics.
• Build and optimize HubSpot workflows, nurture sequences, trigger-based campaigns, event communication, re-engagement flows, and inbound follow-up automation.
• Develop segmentation and personalization based on lifecycle stage, audience, geography, industry, product interest, activity, engagement, behavioral signals, and commercial potential.

Requirements

• 4+ years of experience in email marketing, lifecycle marketing, CRM marketing, or marketing automation.
• Strong hands-on B2B email marketing experience and experience building automated, trigger-based journeys.
• Practical knowledge of HubSpot workflows, lists, segmentation, properties, and campaign automation.
• Experience with lifecycle programs including lead nurturing, activation, retention, or reactivation.
• Strong analytical, segmentation, personalization, and behavioral communication skills.
• English proficiency at Upper-Intermediate level or higher.

Nice to have

• Experience with global or multi-market campaigns and cross-functional collaboration with Product Marketing, Content, Design, Sales, and regional teams.
• Experience with AI tools, LLM-based marketing automation, Make, Zapier, n8n, CRM enrichment tools, APIs, integrations, or webhooks.
• Experience in B2B SaaS, AdTech, MarTech, or other global B2B environments.
• Knowledge of multichannel lifecycle marketing, lead scoring, deliverability, GDPR, CAN-SPAM, consent, unsubscribe requirements, localization, and A/B testing.

Culture & Benefits

• Remote role supporting global email and lifecycle communication.
• Cross-functional collaboration with Sales, Operations, Product Marketing, Content, Design, and regional teams.
• Opportunity to work with AI-supported personalization and scalable marketing automation.