Marketing Analytics Lead (AI)

Location: Tel Aviv-Yafo, Israel

Company

HoneyBook is an AI-powered business management platform for service-based business owners, helping them attract leads, manage client relationships, book projects, and process payments.

What you will do

• Own end-to-end analytics for marketing and product growth initiatives, including acquisition, lifecycle, and user onboarding.
• Plan, monitor, and measure marketing initiatives while ensuring accurate and trusted data for stakeholders.
• Translate complex datasets from multiple sources into actionable insights and conduct ad hoc research to identify business opportunities.
• Partner with marketing, product, finance, leadership, Data Engineering, and Data Science teams to drive data-informed outcomes.
• Design and scale analytics infrastructure, data pipelines, workflows, and dashboards using SQL, dbt, and Looker.
• Design and evaluate A/B tests, select appropriate KPIs, and present recommendations to senior stakeholders.

Requirements

• 3+ years of experience in data analytics roles.
• Expert SQL skills and experience with data visualization tools such as Looker, Tableau, Power BI, or Omni.
• 2+ years of experience in marketing data analytics.
• Proven experience using data-driven insights to improve business performance.
• Strong analytical thinking, numerical intuition, structured problem-solving, and communication skills.
• Ability to work proactively and turn data into actionable recommendations in an ambiguous environment.

Culture & Benefits

• Mission-driven environment focused on the success of independent businesses.
• Fast-paced culture that encourages innovation, experimentation, and ownership.
• Competitive salary and meaningful equity grants.
• Wellness programs and family leave policies.
• Core values include putting people first, raising the bar, ownership, passion, authenticity, respect, and transparency.