2 дня назад
Staff Marketing Data Analyst
200 000 - 230 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Staff Marketing Data Analyst (Marketing Analytics/SQL/Python): Improving customer acquisition and marketing efficiency through advanced measurement, experimentation, and actionable analysis with an accent on multi-touch attribution, marketing mix modeling, and mobile app marketing analytics. Focus on designing incrementality studies, evaluating channel ROI, and translating complex findings into decisions for senior Marketing stakeholders.
Location: On-site in New York, NY; Philadelphia, PA; Plymouth Meeting, PA; San Francisco, CA; or Toronto, ON. Employees are expected to work in the office five days a week.
Salary: $200K–$230K annual base salary, plus potential equity and bonus.
Company
is a mobile-first financial wellness platform using artificial intelligence to provide personalized financial insights, instant access to cash, and credit-building tools.
What you will do
- Partner with Marketing, Product, and other teams to improve marketing data quality and establish trusted measurement practices.
- Lead complex analyses covering customer acquisition, channel performance, campaign effectiveness, and marketing investment.
- Own and advance multi-touch attribution, marketing mix modeling, and other approaches for evaluating ROI across marketing channels.
- Design and scale A/B testing and incrementality studies to measure campaign effectiveness and guide investment decisions.
- Define, monitor, and interpret marketing KPIs including CAC, LTV, and campaign ROI.
- Advise Marketing leaders, communicate analytical findings, improve measurement standards, and coach peers.
Requirements
- 7+ years of experience in marketing analytics, growth analytics, data analytics, or a related quantitative field.
- Master’s degree in Analytics, Marketing, Economics, Statistics, Mathematics, Computer Science, or a similar quantitative discipline.
- Advanced SQL skills and proficiency in Python or a similar analytical programming language.
- Experience with BI and data visualization tools such as Sigma, Tableau, Looker, or similar platforms.
- Deep knowledge of marketing measurement, experimentation, paid media, acquisition channels, and performance analysis.
- Strong communication, collaboration, and stakeholder management skills, plus familiarity with modern data platforms such as Snowflake, AWS, or dbt.
Nice to have
- Hands-on experience with mobile app marketing analytics and mobile measurement partners.
- Experience with AppsFlyer and SSOT.
Culture & Benefits
- In-person collaboration is expected, with five office days per week. Flexibility is available when circumstances require remote work or adjusted schedules.
- Company-paid medical, dental, and vision coverage for employees and dependents from the first day.
- 401(k) plan with a 3.5% company match and immediate vesting.
- Flexible PTO, life and accidental insurance, and pre-tax benefits including a $1,000 HSA match.
- Fitness reimbursement of up to $100 per month or complimentary LifeTime Fitness or Equinox membership, plus lunch and dinner meal programs.
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