Performance Marketing Specialist (B2B SaaS/FinTech)

#vacancy #вакансия #remote
Performance Marketing Specialist — B2B SaaS / FinTech
Kanzum is a B2B fintech platform building embedded financial infrastructure and cross-border payment solutions across Africa, MENA, and Asia.
We’re looking for a Performance Marketing Specialist (Middle / Senior / Lead) to take ownership of paid acquisition and help build a predictable system for generating high-quality B2B leads.
What you’ll do:
— Launch, manage, and optimize Google Ads, LinkedIn Ads, Meta Ads, and other paid channels
— Manage advertising budgets and scale successful growth hypotheses
— Run A/B tests across creatives, audiences, and landing pages
— Analyze the full funnel from click to deal and improve CPL and conversion rates
— Work with HubSpot, Apollo, Clay, and marketing analytics
— Partner closely with the CMO and Sales team to improve lead quality and grow pipeline
— Explore new acquisition channels and growth opportunities
What we’re looking for:
— 3+ years of experience in Performance Marketing, Growth Marketing, or Paid Acquisition
— Experience in B2B SaaS, FinTech, AI, or other tech companies
— Strong hands-on experience with Google Ads and LinkedIn Ads
— Experience with Meta Ads and other paid channels
— Understanding of the full customer journey from acquisition to revenue
— Experience with HubSpot or similar CRM platforms
— Experience with Apollo, Clay, or similar data enrichment tools
— Strong analytical and data-driven mindset
— English level: B2+ / C1
Nice to have: ABM experience, long B2B sales cycles, GA4, Looker Studio, SQL, marketing automation, and AI tools such as ChatGPT, Claude, or Gemini.
🌍 Remote
🕐 Full-time
If you’re passionate about performance marketing and know how to turn paid acquisition into real pipeline and revenue — we’d love to hear from you.
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