3 дня назад
Growth Marketing Manager (B2B)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Growth Marketing Manager (B2B) (Enterprise Demand Generation): Building a repeatable enterprise demand-generation engine that converts target-account engagement into sales-accepted opportunities with an accent on account-based campaigns, lead scoring, and integrated marketing execution. Focus on designing HubSpot workflows, improving the marketing-to-sales handoff, and measuring cost per opportunity and pipeline contribution.
Location: Austin, Texas; hybrid
Company
provides a voice-first push-to-talk communication platform for deskless workers, supporting collaboration and productivity across logistics, transportation, hospitality, construction, and frontline operations.
What you will do
- Own enterprise demand generation strategy, execution, and pipeline outcomes.
- Build target account lists with sales leadership and run account-based campaigns to increase engagement and generate named-account meetings.
- Design and optimize lead scoring, routing, workflows, and reporting in HubSpot or a comparable marketing automation platform.
- Translate ’s positioning into integrated campaigns across paid media, the website, lifecycle email, and events.
- Partner with account executives on pipeline quality, handoffs, and opportunity conversion.
- Direct paid media and lifecycle execution through contractors, agencies, design, and RevOps resources while reporting spend, cost per opportunity, and pipeline contribution.
Requirements
- 4–7 years of B2B growth or demand-generation experience as an individual contributor.
- Experience owning pipeline outcomes and building demand-generation programs from target definition through sales-accepted opportunities.
- Experience running account-based campaigns against named target accounts and measuring engagement and meetings generated.
- Hands-on experience with HubSpot or a comparable marketing automation platform, including workflows, lead scoring, and reporting.
- Ability to collaborate closely with account executives, build measurement independently, and communicate performance to revenue leadership.
Nice to have
- Experience taking over and improving existing marketing programs during a transition.
- Potential to build a team as the demand-generation engine proves out.
Culture & Benefits
- Competitive pay and equity with significant upside.
- Flexible schedules and time off designed to support employee health and work-life balance.
- Sabbatical available after every five years of service.
- Ping-pong table and free snacks in the break room.
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