Director, Product Marketing (AI)

Location: Remote within Canada or the United States

Base salary: CAD 168,000–231,000 in Canada; USD 180,000–247,500 in the United States. Additional compensation may include bonuses, commissions, equity awards, and benefits.

Company

hirify.global provides an AI-powered marketing platform for programmatic advertising and performance and brand marketing.

What you will do

• Lead product marketing strategy with product, revenue, marketing, and executive teams.
• Own product messaging, positioning, value propositions, and differentiators across verticals and regions.
• Build go-to-market processes for new products, solutions, and features.
• Accelerate AI adoption and enablement across the organization.
• Research programmatic industry trends, customer needs, buying behavior, partner ecosystems, and competitors.
• Advise on product roadmap, strategy, pricing, category development, and expansion into adjacent markets.

Requirements

• Proven experience building and scaling high-performing product marketing teams.
• Experience scaling product launches and go-to-market motions while supporting revenue growth and owning revenue targets.
• Leadership experience in ad tech and martech, with expertise in digital advertising, data, B2B, and marketing automation.
• Experience developing market categories through messaging, positioning, and data-driven storytelling.
• At least 7 years of experience in a people leadership position.
• Ability to work remotely from Canada or the United States.

Culture & Benefits

• Remote-first work environment with work-from-home reimbursements.
• Competitive paid time off, including a birthday day off.
• Health benefits from the first day of employment and mental health care support.
• Retirement, 401(k), and pension savings programs globally.
• Training, onboarding, conferences, courses, books, and programmatic certifications.
• Parental leave, social events, and a supportive, inclusive culture.