7 дней назад
Creative Performance Lead (AI)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Creative Performance Lead (AI) (D2C creative performance): Building and scaling the creative engine for Ash, an AI mental-health product, with an accent on performance copy, visual production, creator briefs, and paid-media experimentation. Focus on designing weekly A/B tests, analyzing media-buy KPIs, coaching creators, and developing the visual and verbal point of view for the product.
Location: London
Company
develops Ash, an AI product designed to make mental-health support more accessible.
What you will do
- Own the weekly creative experiment loop, including hypotheses, A/B tests, results analysis, and iteration.
- Build a repeatable testing system with an angle library, naming and tagging standards, and real user language from communities, reviews, and conversations.
- Develop performance concepts, hooks, headlines, overlays, scripts, and platform-specific creative briefs.
- Coach creators through clear feedback and support creator operations and content production when needed.
- Work with media buying, review paid-media KPIs, validate test performance in buying tools, and challenge buying decisions when appropriate.
- Set Ash’s visual and verbal point of view in the market through a deeper understanding of the product and audience.
Requirements
- Hands-on experience producing creative assets with AI tools, Figma, CapCut, and similar tools.
- Experience moving between paid marketing and creative, with a track record of turning product and audience understanding into effective creative.
- Strong performance-copywriting skills, good creative judgment, and the ability to iterate quickly.
- Consumer-focused experience, ideally with subscription products; SaaS-only experience is not a fit.
- Ability to design clean tests, define what would disprove a hypothesis, interpret results honestly, and explain creative decisions with clear reasoning.
- Motivation to work on mental-health products.
Nice to have
- Hands-on media-buying experience and the ability to challenge media-buying decisions.
- Experience building or reshaping web funnels and landing pages to match acquisition creative.
- Experience building or managing creator or UGC pipelines, including sourcing, briefing, and quality control.
Culture & Benefits
- Autonomy, flexibility, and support within a close-knit startup team.
- Travel between the New York City and London offices.
- Free lunch and coffee in the office.
- Generous learning budget.
- Personal therapy coverage.
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