Paid Search Analyst (E-commerce)

Location: Based in or connected with the Willingboro, New Jersey operation, United States; collaboration with international stakeholders and a United States-based paid media function.

Company

Industrial supply and home improvement retailer serving maintenance, repair, operations, automation, and related technical applications through international e-commerce operations.

What you will do

• Analyse paid search performance across European e-commerce websites and turn findings into prioritised optimisation actions.
• Manage Google Ads and Microsoft Ads, including Shopping and Performance Max campaigns.
• Optimise bids, budgets, targeting, campaign structures, product segmentation, and search coverage.
• Evaluate product feed quality and large-scale catalogue data to identify visibility and demand opportunities.
• Monitor revenue, conversions, costs, margins, and return on ad spend across markets, products, devices, and audiences.
• Develop testing plans, improve measurement and attribution, and report recommendations to commercial, sales, and marketing stakeholders.

Requirements

• At least five years of practical experience in paid search, PPC marketing, or a related performance marketing discipline.
• Strong hands-on knowledge of Google Ads, Microsoft Ads, Google Shopping, and Performance Max.
• Proven ability to drive measurable revenue, conversion growth, and return on ad spend through paid media.
• Experience managing campaigns across several European countries and adapting to differences in language, currency, customer intent, and buying behaviour.
• Advanced analytical and commercial skills, including work with large product catalogues, account structures, feeds, tracking, attribution, and performance data.
• Confidence presenting findings and priorities to commercial, sales, and marketing stakeholders.

Nice to have

• Experience managing paid search budgets of approximately £100,000 or more per month.
• Experience across the United Kingdom, Germany, Spain, Italy, France, Belgium, Poland, or the Netherlands.
• Knowledge of European privacy requirements and their impact on measurement, consent, and attribution.
• Experience in industrial distribution, specialist retail, hardware, marketplaces, or catalogue-led e-commerce.

Culture & Benefits

• Ownership of paid search analysis and optimisation within a substantial international e-commerce operation.
• Exposure to complex product data, multi-market trading, and commercially significant performance decisions.
• Opportunity to influence growth across established European markets and regions with further potential.
• Collaboration with commercial leadership and an experienced United States-based paid media function.
• Scope to shape campaign processes, measurement standards, and in-house paid search capability.
• Professional development through international retail, technical products, and cross-functional commercial work.