Senior Manager, Audience Intelligence (Music)

Location: Toronto, Ontario, Canada; modern office environment.

Company

Global music and entertainment company operating across more than 70 countries and supporting international, independent, and developing artists.

What you will do

• Lead Sony Music Canada’s audience insights function and manage one direct report.
• Analyze streaming, physical sales, social media, paid media, CRM, and direct-to-consumer commerce data.
• Deliver insights for artist signings, campaign planning, release strategy, optimization, and post-campaign analysis.
• Measure audience growth, campaign performance, CRM engagement, customer behavior, retention, and purchase activity.
• Develop audience pathway frameworks covering streaming discovery, social engagement, CRM acquisition, and commerce conversion.
• Build scalable dashboards, KPI scorecards, forecasts, and reporting frameworks for technical and non-technical stakeholders.

Requirements

• 5+ years of experience in analytics, digital marketing, audience insights, or performance reporting.
• Strong analytical and quantitative skills with experience working across multiple datasets.
• Proficiency in SQL and/or Python is a strong asset.
• Experience with Alteryx, Tableau, Power BI, and Shopify Analytics.
• Experience with Luminate, Spotify for Artists, Apple Music for Artists, Amazon Music for Artists, YouTube Analytics, and Chartmetric.
• Strong communication, organization, collaboration, and follow-through skills, with the ability to translate data into actionable business insights.

Nice to have

• Experience in music, entertainment, media, or e-commerce.
• Passion for music, fan culture, digital platforms, and audience behavior.

Culture & Benefits

• Professional growth and development opportunities.
• Health and dental group insurance, life insurance, and short- and long-term disability plans.
• Group RRSP pension program, tuition reimbursement, health and lifestyle benefits, and an employee assistance program.
• Time off over the winter break.
• Opportunities to contribute to social impact and diversity, equity, and inclusion initiatives.