Content Marketing Specialist (B2B SaaS/IoT)

Location: Hybrid, Plano, Texas; on-site

Company

hirify.global provides Field Asset Intelligence solutions that connect rugged, remote, mobile, and disconnected equipment through rugged devices, cellular and satellite connectivity, and cloud software.

What you will do

• Develop content for brand awareness, demand generation, customer growth, product marketing, and sales enablement.
• Create blogs, thought leadership, guides, reports, customer stories, website and landing page copy, email, social media, sales collateral, and campaign assets.
• Interview customers, executives, subject matter experts, partners, and internal teams to uncover stories and insights.
• Translate technical products and operational challenges into clear, engaging, outcome-oriented content.
• Partner with campaign, product marketing, multimedia, partner, and sales teams on campaigns, launches, and customer initiatives.
• Use visual design tools, generative AI, content performance data, and repeatable workflows to improve content production and distribution.

Requirements

• 3–6+ years of experience in B2B content marketing, copywriting, editorial marketing, communications, or a related role.
• Excellent writing, editing, storytelling, and technical simplification skills.
• Experience creating content across the B2B buyer journey, including websites, campaigns, email, social media, and sales enablement.
• Working knowledge of SEO and modern organic content strategy.
• Basic design and layout skills with Canva, PowerPoint, Figma, Adobe Express, or similar tools.
• Hands-on experience using generative AI in a professional content marketing workflow and strong project management skills.

Nice to have

• Experience marketing B2B SaaS, industrial technology, IoT, telematics, fleet technology, asset management, or related products.
• Experience developing customer stories, case studies, research-based thought leadership, and product launch content.
• Familiarity with AI search optimization/GEO, paid media, demand generation, and go-to-market initiatives.
• Experience with basic photography, video editing, or multimedia production.

Culture & Benefits

• Work in a category-defining Field Asset Intelligence business.
• Collaborate across campaign, product marketing, multimedia, field marketing, and sales functions.
• Content impact is measured through engagement, conversion, campaign performance, pipeline influence, sales utilization, search visibility, and production efficiency.