SEO & AI Search Content Writer (Commercial Insurance)

Location: Bethesda or New York City, United States; hybrid with 3 days in the office each week

Annual salary: $91,225–$141,450

Company

hirify.global is a major United States auto insurer founded in 1936 and part of the Berkshire Hathaway family of companies.

What you will do

• Create strategic content for Commercial Insurance, including landing pages, blog posts, and long-form SEO articles.
• Use AI-powered tools for ideation, content creation, workflow improvement, and scalable personalization while maintaining quality and brand voice.
• Develop and optimize content using SEO, GEO, and AEO principles for search engines, voice search, answer engines, and LLMs.
• Track content performance, analyze customer behavior and search trends, and refine messaging based on data.
• Monitor Google algorithm updates, AI advancements, and Commercial Insurance SEO trends.
• Coordinate content workflows, collaborate with Marketing, Product, designers, and other teams, and upload content to the internal CMS when needed.

Requirements

• 4–6 years of professional copywriting experience and a strong portfolio across digital formats.
• Experience with keyword optimization, on-page SEO, search intent, topical depth, and structured content formatting.
• Strong understanding of GEO and AEO strategies, including content optimization for LLMs and answer engine algorithms.
• Experience using AI-powered tools for content creation, ideation, and optimization.
• Ability to analyze content performance metrics and derive actionable insights.
• Bachelor’s degree in marketing, communications, journalism, or a related field, or equivalent experience; strong proofreading, editing, project management, and collaboration skills.

Nice to have

• Experience in an agency or in-house creative team.
• Experience working in the Commercial Insurance SEO ecosystem.

Culture & Benefits

• Collaborative and inclusive culture focused on shared success.
• Personalized development programs, mentorship, and certification assistance.
• Competitive pay, benefits, and flexibility supporting employee well-being.
• Work focused on innovation, integrity, and measurable customer impact.

Hiring process

• Applicants are evaluated based on qualifications and the requirements of the position.