6 часов назад
Content Marketing Program Manager
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Content Marketing Program Manager (B2B Technology Content): Building and scaling a multi-channel content engine covering websites, social media, campaigns, customer stories, thought leadership, and sales enablement with an accent on technical storytelling, brand consistency, and audience engagement. Focus on developing content strategy, optimizing SEO and channel performance, and translating complex technology concepts into customer-focused narratives.
Location: Remote within the United States
Company
develops technology-focused solutions and supports organizations through services related to enterprise technology.
What you will do
- Own and evolve the content strategy, editorial calendar, and content planning process.
- Create website copy, blogs, case studies, customer success stories, email campaigns, landing pages, thought leadership, and campaign assets.
- Lead social media strategy and execution across LinkedIn, Instagram, and other relevant channels.
- Develop sales enablement materials such as solution briefs, one-pagers, presentations, battlecards, playbooks, and customer proof points.
- Translate complex technology topics into clear, compelling, business-focused narratives.
- Monitor content, social, SEO, and campaign performance and use analytics to improve engagement and business outcomes.
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field, or equivalent practical experience.
- 4+ years of experience in content marketing, communications, copywriting, journalism, public relations, or a related discipline.
- Exceptional writing, editing, and storytelling skills, including the ability to explain technical concepts to B2B audiences.
- Experience producing content for web, social media, email, blogs, and sales enablement.
- Understanding of content strategy, SEO principles, audience engagement, and analytics.
- Strong project management, organization, prioritization, stakeholder management, and cross-functional collaboration skills.
Nice to have
- Experience in a B2B technology organization, IT services, cloud computing, cybersecurity, infrastructure, AI, or enterprise technology.
- Experience building customer advocacy, customer storytelling, or case study programs.
- Familiarity with HubSpot, Salesforce, WordPress, Adobe Creative Suite, Canva, LinkedIn advertising, Meta platforms, or similar tools.
Culture & Benefits
- Remote work arrangement within the United States.
- Cross-functional collaboration with Marketing, Sales, Solutions, Design, Leadership, customers, and partners.
- Equal employment opportunities and a workplace free from discrimination and harassment.
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