3 дня назад
Organic Search Manager (SEO/GEO)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Organic Search Manager (SEO/GEO): Leading COS’s global organic search strategy across traditional search engines, LLMs, and generative search experiences with an accent on technical SEO, content strategy, and international optimisation. Focus on building scalable GEO initiatives, aligning regional and cross-functional teams, analysing performance, and protecting SEO integrity through major digital projects.
Location: Based at the Head Office in London, UK
Company
COS is a fashion brand offering ready-to-wear clothing and accessories focused on quality, lasting design, craftsmanship, and innovation.
What you will do
- Define and lead the global organic search strategy across traditional search engines, LLMs, and emerging generative search platforms.
- Oversee technical, on-page, off-page, and international SEO initiatives across the global website.
- Collaborate with regional, content, product, and e-commerce teams to localise strategies while maintaining global brand consistency.
- Influence MarTech roadmaps and manage SEO agencies, tools, technology vendors, and other partners.
- Monitor SEO and GEO performance, report insights to senior leadership, and identify growth opportunities.
- Drive experimentation in AI, automation, and emerging search platforms while overseeing SEO governance and education.
Requirements
- Extensive SEO/GEO experience in premium brand or global agency environments, including multi-market complexity.
- Experience optimising content for generative search and AI-powered discovery environments.
- Deep knowledge of technical, on-page, off-page, and international SEO, including site architecture, crawlability, and indexing.
- Working knowledge of HTML, CSS, and JavaScript, plus proficiency with SEO and analytics tools such as Botify, Screaming Frog, GSC, and GA.
- Ability to interpret complex data, define KPIs, and translate SEO and GEO insights into actionable strategies.
- Strong stakeholder management, communication, storytelling, and senior-level influencing skills.
Culture & Benefits
- Open-minded, curious, different, improvement-oriented, empowering, and trust-based working values.
- 25% staff discount across H&M Group brands.
- 25 days of holiday, pension scheme, and annual health checks for London-based colleagues.
- Private health and dental care, employee assistance, and access to lifestyle and financial product discounts.
- Cycle-to-work scheme and discounted gym membership.
- Global development opportunities and participation in the H&M Incentive Program.
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