7 часов назад
Senior Product Marketing Manager (Traveltech)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Product Marketing Manager (Traveltech): Defining positioning, messaging, and go-to-market campaigns for Wander Sites and Wander Marketplace with an accent on B2B and B2C audiences, customer research, and data-driven growth. Focus on translating complex product features into clear customer outcomes, analyzing funnels and competitive trends, and coordinating launches across Product, Sales, Design, and Growth.
Location: Remote; Austin, TX
Company
operates smart homes and a booking platform for the short-term rental and travel industry.
What you will do
- Define differentiated positioning and messaging for Sites, a B2B platform, and Marketplace, a B2C platform.
- Identify buyer segments, user personas, competitive landscapes, and priority audiences.
- Plan and execute go-to-market launches for major product features across both platforms.
- Coordinate launch readiness with Product, Sales, Partnerships, Creative, Growth, and Support teams.
- Create launch collateral, including messaging decks, sales enablement materials, product videos, customer testimonials, and website content.
- Analyze product usage, funnel performance, customer research, and competitive trends to improve growth, messaging, and product priorities.
Requirements
- 6+ years of product marketing experience, ideally in B2B SaaS, marketplace platforms, or travel technology.
- Track record of developing product positioning and launching go-to-market campaigns with measurable business impact.
- Strong analytical and quantitative skills, including user research, segmentation, and performance analysis.
- Exceptional written and verbal communication skills with the ability to tailor narratives to diverse audiences.
- Experience working cross-functionally in fast-paced, remote environments.
- Understanding of digital marketplace dynamics and platform-led growth, with experience positioning both B2B and B2C products preferred.
Nice to have
- Background in travel, hospitality, marketplace economics, or platform SaaS.
- Experience with content analytics, CRM segmentation, and lifecycle marketing.
- Familiarity with Amplitude, Mixpanel, or similar product analytics tools and A/B testing frameworks.
Culture & Benefits
- Fully remote work with autonomy and a craft-focused culture.
- Opportunity to shape products supporting partner experiences and guest journeys in travel.
- Competitive compensation, equity, and benefits supporting long-term growth and wellbeing.
Будьте осторожны: если работодатель просит войти в их систему, используя iCloud/Google, прислать код/пароль, запустить код/ПО, не делайте этого - это мошенники. Обязательно жмите "Пожаловаться" или пишите в поддержку. Подробнее в гайде →