Senior Product Marketing Manager (CRM)

Location: Hybrid in Lima, Peru

Company

hirify.global is a global technology company operating a ride-hailing platform and additional freight, delivery, intercity travel, and financial services.

What you will do

• Create, schedule, and execute multi-channel campaigns across email, push notifications, WhatsApp, in-app messages, and banners.
• Design dynamic audience segments using behavioral, demographic, order, ride-history, and engagement data.
• Build and manage automated multi-step workflows for re-engagement, loyalty adoption, upselling, and churn prevention.
• Plan and analyze A/B and multivariate tests and use findings to improve campaign performance.
• Prepare campaign reports covering open rates, click-through rates, conversions, ROI, and ARPPU, then present recommendations to stakeholders.
• Collaborate with content, design, and analytics teams while mentoring junior CRM specialists.

Requirements

• Advanced CRM platform experience with tools such as Bloomreach, Salesforce Marketing Cloud, or HubSpot.
• Experience building automated workflows with branching logic and dynamically segmenting audiences using multiple criteria.
• Strong data analysis skills with Excel or Google Sheets, including advanced functions such as INDEX/MATCH and QUERY.
• Knowledge of personalization, retargeting, customer journey mapping, campaign optimization, and deliverability troubleshooting.
• Ability to implement GDPR and CCPA-compliant campaign processes.
• English proficiency required for writing campaign briefs and reports and leading cross-functional meetings.

Nice to have

• Intermediate certification in Bloomreach or equivalent expertise.

Culture & Benefits

• Mentoring, career consulting, and professional learning programs.
• International collaboration and participation in the Global Talent Exchange Program.
• Company-wide challenges, awards, sports activities, volunteering, and social impact projects.
• Language courses and internal speaking clubs.
• Open communication and an environment that encourages initiative and professional growth.

Hiring process

• Application, hiring manager interview, and team interview.
• English proficiency test followed by an offer and hiring decision.