Senior Product Marketing Specialist (Energy Technology)

Location: Sussex, Wisconsin, United States

Company

hirify.global is an energy technology company developing solutions across generators, microgrids, data centers, mobile power, and related energy portfolios.

What you will do

• Support commercialization initiatives across Industrial, Mobile, Data Center, Microgrid, and Energy portfolios.
• Develop and refresh product marketing assets, including battlecards, sales FAQs, videos, social media content, and legacy product updates.
• Coordinate event messaging, speaker submissions, thought leadership, and industry content opportunities with PR, Events, Creative, and leadership.
• Translate marketing priorities into briefs, coordinate shared-service teams, and manage revisions and approvals.
• Execute product-aligned demand generation campaigns for Mobile and Industrial Generator businesses.
• Build reusable asset libraries and messaging frameworks while improving internal marketing communication and asset discoverability.

Requirements

• Bachelor's degree in Marketing, Business, or a related field, or relevant experience.
• At least 5 years of marketing experience focused on campaign management, digital marketing, content creation, or analytics.
• Experience managing a budget and working with both B2B and B2C marketing.
• Experience with Microsoft programs and Salesforce Marketing Cloud.
• Strong organizational, project management, analytical, written, verbal, and collaborative skills.
• Ability to work with spreadsheets and databases to interpret data and generate actionable insights.

Nice to have

• Experience using SAP or an equivalent ERP system.

Culture & Benefits

• Full-time position with occasional travel.
• Work includes frequent computer-based activities as well as standing, walking, and occasional lifting of 25–50 pounds.
• Equal opportunity employment is provided in accordance with applicable law.