Manager, Event Strategy & Optimization (Casino)

Location: Based at hirify.global Hotel & Casino Tampa, with regular travel to support the Hard Rock Hollywood property as business needs require.

Company

hirify.global operates casino, hotel, entertainment, and hospitality properties.

What you will do

• Develop and manage qualification criteria, invitation pacing, waitlists, and access strategies for hosted events, concerts, tournaments, promotions, parties, and VIP experiences.
• Build forecasting models for attendance, redemption, participation, attrition, event profitability, and capacity utilization.
• Analyze guest worth, profitability, loyalty metrics, trip behavior, and growth potential to optimize segmentation and reinvestment.
• Measure event performance through attendance, theoretical and actual win, ROI, profitability, trip generation, and reinvestment efficiency.
• Allocate tickets, tournament entries, accommodations, dining opportunities, premium seating, and other event inventory to maximize utilization and profitability.
• Present dashboards, scorecards, trends, and recommendations to Marketing, Finance, Player Development, Entertainment, and operational stakeholders.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Finance, Economics, Statistics, Hospitality Management, or a related field.
• At least 5 years of experience in analytics, casino marketing, revenue management, database marketing, loyalty marketing, event strategy, or business optimization.
• Experience using large datasets, guest databases, segmentation models, forecasting tools, and performance reporting to support business decisions.
• Advanced analytical, quantitative, and problem-solving skills, including financial modeling, trend analysis, dashboard creation, and business-case development.
• Strong proficiency in Microsoft Excel and business intelligence platforms.
• Ability to work across Marketing, Finance, Player Development, Special Events, Entertainment, Hotel Operations, and Food & Beverage.

Nice to have

• Casino gaming, hospitality, entertainment, airline, hotel, ticketing, or revenue management experience.
• Experience with SQL, Tableau, Power BI, Cognos, SAS, Python, R, or similar tools.
• Experience automating reporting, forecasting, criteria management, and event optimization processes.

Culture & Benefits

• Full-time employment with a comprehensive benefits package supporting health, family well-being, financial planning, and work-life balance.
• Benefits may vary depending on employment status.
• Work is primarily performed in a professional office setting, with occasional duties on or through the casino floor.
• The casino floor may involve second-hand smoke, excessive noise, standing, walking, and lifting or moving up to 50 pounds.
• Native American preference applies in employment practices, with first preference for qualified members of the Seminole Tribe and second preference for qualified members of other federally recognized Native American tribes.

Hiring process

• Employment requires obtaining a gaming license before starting.
• The process includes a background check with Seminole Gaming Compliance and Regulations, which may include credit, criminal background, and drug screening checks.