Area Sales Manager GT - Nusra

Location: Surabaya; placement in Lombok with travel around Nusa Tenggara

Company

hirify.global is a branded food and beverage company.

What you will do

• Drive business growth and achieve sales objectives within the designated General Trade and MTI non-TOP area.
• Execute trade and consumer activities, including order taking, delivery, merchandising, consumer engagement, and sales distribution routines.
• Implement go-to-market initiatives and lead daily execution with distributors and internal teams.
• Manage sales forecasts and synchronize supply chain activities within the assigned area.
• Lead, develop, and evaluate distributor teams while driving performance and talent retention.
• Monitor distributor financial compliance, market conditions, competitor activity, and reporting.

Requirements

• Bachelor’s degree required; a Master’s degree is an advantage.
• 3–5 years of experience in General Trade Sales and Distribution.
• Experience leading and managing top-tier distributors.
• Knowledge of trade segmentation, execution standards, retail dynamics, distributor management, promotional effectiveness, and Route to Market.
• Strong leadership, people performance management, analytical thinking, adaptability, and project management skills.
• Willingness to be placed in Lombok and travel around Nusa Tenggara.

Nice to have

• Experience with go-to-market strategy and distributor setup.

Culture & Benefits

• Hands-on, pragmatic, independent, and proactive working style.
• Adaptability and high endurance in a changing environment.
• Strong focus on results, learning, and curiosity.